YouTube stars attract millions of eyeballs and custodia iphone 7 marmo generate billions of dollars in ad revenue for the media giant, custodia cover huawei y6 2019 which pledges to run its business without tolerating hateful and otherwise harmful videos.
But custodia cover iphone 6 6s plus some of the workers hired to flag problematic content accuse YouTube of playing favorites, doling out more lenient punishments for top video creators whose work brings in the most money for the company. Eleven current and past moderators, who have worked on the front lines of content decisions, believe that popular creators often get special treatment star wars iphone cover in the form of looser interpretations of YouTube’s guidelines prohibiting demeaning speech, bullying and other forms of graphic content.
Moderators said that YouTube made exceptions for popular creators including Logan Paul, Steven Crowder and Pew Die Pie. Google owned YouTube denies those claims, saying it cover samsung galaxy s3 ops enforces rules equally and tries to draw the line in the right places.
YouTube, the world’s largest video platform with nearly 2 billion people logging in monthly, has faced fierce backlash from critics who say it is enabling hateful and inappropriate content to proliferate. With each crisis, YouTube has raced to update its guidelines for which types of content are allowed to benefit from its powerful advertising engine depriving creators custodia originale apple iphone 8 plus of those dollars if they break too many rules. That also penalizes YouTube, which splits the cover apple per iphone 6 advertising revenue with its stars.
Creators who break YouTube’s rules face the consequence of having their channels or videos stripped of ads or their content being removed entirely. But unlike at rivals like Facebook and Twitter, many YouTube moderators aren’t able to delete content themselves. Instead, they are limited to recommending whether a piece of content is safe to run ads, flagging it to higher ups who make the ultimate decision.
The moderators interviewed by The Washington Post say that their recommendations to strip advertising from videos that violate the site’s rules were frequently overruled by higher ups within YouTube when the videos involved higher profile content creators who draw more advertising. Plus, they say, many of the rules are ineffective and contradictory to start with. The moderators, who spoke on the condition of anonymity to protect their employment prospects, describe a demoralizing work environment marked by ad hoc decisions, constantly shifting policies and a widespread perception of arbitrary standards when it came to offensive content.
YouTube spokesman Alex Joseph said in a statement that the company conducts a “systematic review of our policies to make sure we’re drawing the line in the right place. We apply these policies consistently, regardless of who a creator is.” YouTube has made nearly three dozen changes to its policies over the last year. He declined requests for an interview with executives overseeing moderation operations.
The moderators who spoke with The Post said they rate videos internally using criteria that focus on advertisers, not viewers. Ratings like G cover iphone milano or PG help YouTube decide how to market the videos to users and advertisers, and moderators say the guidelines can be confusing. For example, YouTube policies ban advertising on videos that have partial nudity but only if the custodia cover huawei mate 20 partially nude image is considered the “focal” point, or main focus, of the video. If the image is just “fleeting,” it can be allowed.
Google built software used to log problematic content frequently stalls or breaks down, and moderators say they are typically given unrealistic quotas by the outsourcing companies of reviewing 120 videos a day, which often prompted skipping over long videos. YouTube says it doesn’t have quotas.
As a consequence, inappropriate cover samsung galaxy s4 i9515 and offensive material often stays up longer than it should, they said.
“When I started this job I thought, I’m going to help get bad content away from kids,” said a former moderator for YouTube in Austin. The moderator’s conclusion when she quit her job last year was that the operation was designed instead to protect the source of YouTube’s revenue. “Our responsibility was never to the creators or to the users it was to the advertisers.”
YouTube acknowledges that it has two sets dove acquistare cover samsung of standards for conduct on its site. In apparent contrast to the experience described by moderators, the company says it has stricter rules for creators who can benefit from advertising on their videos because they are effectively in business cover samsung 2016 j3 with YouTube. General community guidelines are somewhat looser. Moderators are divided to police those two groups separately, Joseph said, because the division makes their work more specialized and efficient.
But YouTube’s business model of sharing ad revenue with popular creators also creates distinct operational challenges. Pulling advertising from a controversial creator may help protect a brand’s reputation, maintain samsung galaxy note 10 hoesje advertiser relationships and preserve the public trust. But it also costs YouTube revenue, said Micah Schaffer, a technology policy consultant and a former director at YouTube who focused on trust and safety.
“It’s a huge problem to have a double standard for different piquadro custodia iphone 6 users, particularly if you are more lenient with the high profile users, because they set the tone and example for everyone else,” Schaffer said.
Some creators have long felt that YouTube treats its most lucrative channels differently from smaller, independent ones.
“I don’t get the same respect that some company with a press team does,” said Stephen, a 25 year old YouTuber who goes by his first name and runs “Coffee Break,” a channel with 340,000 subscribers. “Creators are getting fed up, and demanding the same respect and transparency and even handedness from YouTube” that bigger creators receive.
For most of its 14 year existence, YouTube has viewed itself as a platform of free expression, rather than a social network or online community. That has cover iphone 7 plus firmate led to what some consider a more anything goes approach to policing videos and has resulted in the company being slower to develop tools and operations to address harm.
Starting in mid 2017, brands including PepsiCo and Walmart boycotted YouTube after their ads appeared alongside hateful and extremist content, prompting it to tighten enforcement. YouTube chief executive Susan Wojcicki in December of that year promised publicly to take down content that was “exploiting our openness,” pledging to change its approach and bring the total number of people monitoring across Google for violations of its policies to 10,000 within a year. Included in the 10,000 are many third party contractors, who also moderate Google’s app store and other Google products. (That compares with about 30,000 safety and security professionals dedicated to reviewing content at Facebook.)
Moderators point to an incident in late 2017 as evidence of arbitrary standards. YouTube apple iphone se custodia star Logan Paul, whose channel currently has more than 19 million subscribers, uploaded a video of himself alongside a Japanese man who had recently hanged himself from a tree in a forest. (The forest, at the base of Mount Fuji, is known as a sacred site and a destination for suicide victims.)
“Yo, are you alive” Paul asked the corpse.
YouTube punished him by removing his videos from a premium advertising program, and Paul took down the video. But just a few weeks later, Paul posted a video of himself shooting cover iphone 6 sfera ebbasta two dead rats with a taser. Both the rat and suicide video violated community guidelines against violent or graphic content. Paul had previously had other infractions.
Moderators interviewed by The Post said they expected that a high profile creator with several egregious infractions would have received a permanent ban on ads on the entire channel or that his channel could be removed. back cover samsung galaxy note 3 neo Instead, Paul’s ads were suspended for two weeks.
“It felt like a slap in the face,” a moderator said. “You’re told you have specific policies for monetization that are extremely strict. And then Logan Paul broke one of their biggest policies and it became like it never happened.”
Paul did not respond to a request for comment. Joseph, the YouTube spokesman, said custodia samsung tab s2 9.7 that the company felt the two week suspension was an extra stringent punishment designed to set an example for the community. While Paul had other infractions, he’s never received three strikes in a 90 day period, which triggers termination.
The YouTube moderators said the rapid hiring growth and frequent policy changes created a disorganized and stressful environment, which sometimes made policing content confusing, forcing managers to make one off decisions to interpret them.
Moderators say they internally flagged a viral Miami custodia cover samsung s20 1 rap duo City Girls video earlier this year that featured a contest for a form of butt shaking known as “twerking.” Two of the moderators said the video violated broad prohibitions for advertising alongside videos that depict buttocks in a “sexually gratifying” way. They reported it out of principle despite YouTube making categorical exceptions to its rules for music videos, some of the most highly viewed content on the site. The City Girls video now has 100 million cover samsung s7 edge red bull views.
Still, a former team leader in Austin, Texas, who quit last year said that “the answers [we received from YouTube] weren’t really rooted in the policies we had.” Instead, the team leader suspected it was about whether YouTube would lose revenue or advertisers would be upset if they couldn’t advertise on certain videos. That person added that policies changed “at least once a month” including frequent changes to how children’s content is moderated, creating confusion…